Identifying Likeable Attributes: A Qualitative Study of Television Advertisements in Asia
نویسندگان
چکیده
منابع مشابه
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity
Previous studies indicated that television (TV) advertising is associated with higher rates of obesity. The rate of obesity and overweight continues to rise in mainland China, bringing into question whether TV advertising to young audiences might be partly to blame. This study investigated messaging delivered through TV advertisements regarding healthy and unhealthy foodstuffs. A total of 42 ma...
متن کاملSnack and beverage consumption and preferences in a sample of Chinese children - Are they influenced by advertising?
BACKGROUND AND OBJECTIVES The consumption of unhealthy snack and beverages can lead to childhood obesity, which has become a major concern globally. Television food advertisements may influence children's snack and beverages preferences. This article aims to explore children's snack and beverage consumption habits; examine the extent of television advertising for non-core (energy-dense, nutrien...
متن کاملCritical Analysis of Women’s Representation in TV Advertisements from a Cultural Studies Perspective
Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...
متن کاملConsumer Perceptions toward Genetically Modified Food Products: A Qualitative Study in Tehran
Background and Objectives: Currently, increases in population of the world increase supply and food demands. Production of transgenic plants is one of the relative achievements. The aim of this study was to describe the consumer perceptions towards transgenic products. Materials & Methods: The study was carried out by sampling with the maximum diversity and participants enrolled until data sa...
متن کاملWhat's on Malaysian television? - A survey on food advertising targeting children.
The Malaysian government recently introduced a ban on fast food advertisements targeting children on television. This study reports on data covering 6 months of television food advertising targeting children. Six out of seven of the Nation's commercial television networks participated (response rate = 85.7%). Based on reported timings of children's programmes, prime time significantly differed ...
متن کامل